I’ve been selling since I was 15.
From cold calls and commission-only jobs to leading global sales teams and scaling revenue from €9M to €30M ARR, I’ve lived every stage of growth.
I didn’t study sales from a book.
I learned it by surviving it, adapting, and proving myself again and again.
Europe. Asia. The Middle East.
I’ve worked in over 20 countries and across every kind of market, from hospitality, to advertisment, to tech, from start-ups to scale-ups.
Most companies bring me in when:
Revenue is flatlining or unpredictable
The sales team is active but underperforming
Deals are falling through the cracks
Pricing is too soft or misaligned
Leadership teams are not aligned on growth strategy
Because I don’t just “coach” sales, I build revenue systems that work.
I don’t offer recycled frameworks. I offer results.
✅ I step in, analyse what’s broken, and fix it.
✅ I speak the language of CEOs, CFOs, and COOs, not just BSMs/SDRs.
✅ I know what makes a company scale, and what slows it down.
Whether it’s your pricing, positioning, pipeline, or the way your teams collaborate, my job is to make sure your revenue team starts printing money again.
After helping scale a tech company to 3x its ARR and exiting as a VP and shareholder, I realised something:
Most consultants are either too tactical or too theoretical.
I’m neither. I step in at the executive level and help you:
Fix what’s really blocking your growth
Align your sales, marketing & pricing strategies
Turn your existing team into a high-performance revenue engine
Shima Zeroual
I was raised in foster care, and I credit that with teaching me how to read people fast and adjust on the fly.
I have Type 1 Diabetes, which has taught me discipline, planning, and how to keep going no matter what.
I’m obsessed with data, people, puzzles, and pricing strategy, because numbers tell the real story behind every revenue gap.
